This past week Drake released a song and video titled “Laugh Now Cry Later,” featuring Chicago rapper Lil Durk. The video was a very star-studded production, as most of Drake’s videos usually are. The video features Odell Beckham, Kevin Durant, Marshawn Lynch, and more. Drake’s lavish lifestyle is on full display in this video as he shows you a day in his life and how extravagant it actually is. From jet-skiing with Lil Durk to playing one-on-one games with Kevin Durant, the video has a bit of everything while highlighting his Nike sponsorship.
Aside from the visual display, the song itself is a hit. Drake seems to have his talents on full display to give us a taste of the album to come. I think the title of this song is Drake alerting his doubters that this album is about to be big. I enjoyed the song for a couple of reasons. I like the song at its core, and its proof that Drake’s beat selection is still impeccable, but I loved the Lil Durk feature. I personally feel that a lot of the music industry has copied Chicago at some point or another and never gave us our recognition.
It’s a big move for Drake to not only openly acknowledge Lil Durk, but bring him in on a project. Lil Durk has been making moves over the past years to further his career. He is arguable seen the most mainstream success of Chicago Drill artists. He has worked with some major names in the music industry so this was probably something he’s always had his sights on.
I also like that Drake featured Druski, who is an online comedian. I think it’s great that major artist are using their platforms to help out smaller acts.
Drake has hinted at releasing his album sometime in the coming weeks, so keep a lookout for it!